FootJoy launch of new FJ Sport colour options
By: Owen Davies | Mon 02 Sep 2013
FootJoy has announced the addition of two new colour options to the popular FJ Sport footwear category. Featuring the very best performance, comfort and fit characteristics, this technologically-advanced FootJoy Sport golf shoe has been upgraded to encompass an entirely new sleek, sports upper pattern that is complemented by a vibrant Lime & more traditional Black.
“FJ continues to set the highest standards in footwear innovation and the FJ Sport represents the perfect golf shoe for the dynamic golfer looking for the perfect combination of modern athletic styling and outstanding performance, comfort and fit. With this in mind and listening to consumer feedback we decided there was a need to introduce some more eye-catching colour options into this popular FJ category,” commented Russell Lawes, European Marketing Manager –FootJoy. “Our design team have once again done a stellar job in creating a look that will certainly make a statement on the course.”
The new shoe will be launched in September 2013 and the popular FJ model is already used on tour by FootJoy brand ambassadors, including the current Masters Champion, Adam Scott and Italian teen sensation, Matteo Manassero.
FootJoy Sport FEATURES/BENEFITS
Upper Technology
• Soft full grain leather uppers provide breathability, support and comfort with great tensile strength
• High frequency mould detailing offers contemporary styling.
• External TPU Heel Stabiliser provides additional support and stability.
In-Shoe Technology
• Athletic Mesh linings provide comfort and additional breathability.
• Lightweight Moulded EVA Fit-Bed increases underfoot cushioning, support and aesthetic appeal.
• Proof-Guard® membrane offers waterproof protection and breathability.
• Laser last provides a full rounded toe character, standard fit across the forefoot and instep with a slightly narrow heel.
Outsole Technology
• A lightweight Moulded EVA midsole provides soft underfoot cushioning set inside a TPU frame.
• Wrapped TPU outsole is lightweight, durable and provides firm platform stability.
• Forefoot FlexZone provides outstanding flexibility.
• Heel Cleat placement for optimum traction
• Colour coordinated (White & Black/Red/Green/Purple) Stinger III? cleats by CHAMP? offer greens-friendly traction.
For more information on all FootJoy please visit www.FootJoy.com
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