Ben Hogan Golf has launched its new GS53 premium golf ball, which pays homage to Hogan's legendary achievement in 1953 when he won the Masters, the US Open, and the Open Championship in the same year.

TaylorMade has revealed its new premium milled SYSTM2 putters, which have been created to offer exceptional feel, predictable roll, and consistent all-around performance.

As the evenings are getting noticeably lighter, the days longer and the sun more visible, Callaway Pre-Owned has begun their biggest sale of the year to set you up for the golf season. You can now enjoy up to 50% off drivers, irons, hybrids, wedges and putters.

Wilson Golf has launched something new and exciting in the form of The 1914 Carry bag, which weighs just 5 lbs and has been crafted with premium weather-resistant PU leather, meaning that it's both lightweight yet exceptionally durable, delivering a refined look and ideal versatility.

Now available to purchase, Shot Scope has released its new LM1 Launch Monitor, which has been engineered to provide accurate, easy to understand performance data in a compact, affordable device.

Oscar Jacobson has revealed its spring/summer 2026 collection, which offers garments to golfers that have blended Scandinavian precision with sartorial elegance, delivering the premium craftsmanship that you expect from this acclaimed brand.

Presenting a refreshed look for golfers to embrace this season, Ashworth has unveiled its 2026 collection that consists of three ranges - with the spring line available immediately.

Launching its SS26 golf shoe collection, New Balance Golf has something exciting for golfers this year, introducing sporty styles and refreshing colours for men and women.

Golf ball alignment is becoming an increasing focus for manufacturers and Titleist has expanded its offering with four new Alignment Integrated Marking models that will help you to become more precise on the greens.

Engineered to assist with club selection to help you make better decisions on the course, Shot Scope has revealed its new H50 Handheld GPS that offers precise front, middle, and back distances, along with dynamic yardages that account for elevation changes. 

Providing golfers with impressive technology and levels of performance, Motocaddy has revealed a range of new electric golf trolleys for 2026, which are packed with innovative features.

Volvik enjoys a reputation as being one of the most innovative manufacturers of golf balls, and that status will only be further enhanced by the launch of its new Condor range, which consists of six premium multi-layer golf balls that have been engineered to fit with a variety of different swing speeds.

Once more pushing the boundaries of innovation, Galvin Green has just revealed THE LAB, which is a new range of premium performance golf clothing.

P2 Grips is an acclaimed putting specialist brand that has a trio of new grips for golfers in the UK and Ireland to benefit from this year as the 2026 season gets underway.

Engineered with those golfers in mind who value greater distances from a players-style iron, PING has presented its new i540, which is now available for custom fittings and pre-order.

Designed for those golfers who would benefit from the support of a super-game-improvement iron, PING has released its G740, a new, distance-packed, high-launching product that was crafted with score-lowering forgiveness and consistency in mind.

Revealing its latest innovation for female golfers, PING has introduced the G Le4 family, which is a set of clubs that has been created and built exclusively for women.

adidas Golf has announced the return of its Adipower franchise for 2026, bringing back one of its most recognisable performance-led footwear names with a range of new models designed to deliver comfort, traction and stability.

Classic brand MacGregor Golf has revealed its new Tour Grind Forged wedges, which have been crafted to offer something special for golfers keen to benefit from premium feel, enhanced spin control and heightened workability around the greens.

Wilson Golf has launched a pair of new INFINITE Zero Torque mallet putters, which have been created to offer immense levels of stability and improved face control, which provides a pure, consistent roll on the greens.

Making strides into women's golf equipment, Wilson Golf has introduced a complete premium set that has been created to offer something for golfers of all standards.

Toulon Golf has launched their 2026 Collection Series, featuring an array of stylishly designed premium putters, each providing specific perks that can improve your efficiency and swagger on the greens.

The days are turning longer and brighter, so it's good timing that FootJoy has revealed its new Spring Summer 2026 range of golf apparel, presenting a wide spectrum of performance technologies and exciting prints and patterns all designed to help male and female golfers look and play their best.

Wilson Golf has introduced the next generation of Wilson FitAi, its innovative club fitting platform that has been created to offer golfers worldwide highly customised, data-driven fittings.

Srixon is ready for the 2026 season by launching new Q-STAR TOUR, Q-STAR TOUR DIVIDE and Q-STAR ULTISPEED with TRACKLINE golf balls.

Modern golf gadgets are not just flashy toys, technological advancements have made them crucial to improvement, providing more detail and assistance than ever before. Jack Whittaker explains how gadgets can improve your game this year.

Having recently unveiled the new SE electric trolley and a trio of Remote models, Motocaddy has a quartet of golf bags launched just in time for the 2026 season.

There is no doubt that brand new golf clubs can be expensive, but there is an alternative option. Whether you're a new golfer looking to get your first set of clubs, an established golf addict who is looking for an upgrade, or if you live and breathe golf 24/7, there are a bunch of advantages to buying your golf clubs second hand.

J.LINDEBERG has unveiled its SS26 Golf Collection that showcases the brand campaign of A Day in the Lifestyle, which has been designed to algin golf wear with premium fashion.

Delivering its renowned combination of advanced athletic comfort with premium Scandinavian craftsmanship, the new ECCO GOLF BIOM C5 is set to be a major hit with golfers keen for footwear that offers exceptional control, stability, and breathable waterproof protection on the course.

Golfers can secure Callaway certified pre-owned short game clubs at great prices. Wedges are being reduced up to 20% off, and putters at 30% off. Here are some of the best offers we found! 

Ready for the new golf season, Callaway has revealed its Opus SP+ Chrome Wedge, which features Spin Pocket Construction and Tungsten, delivering a higher centre of gravity to offer greater levels of spin and precision.

Manors has been making waves in the golf fashion industry by offering products that are both traditional and contemporary. As Jack Whittaker describes, their latest release, The Club Collection, embodies the brand philosophy.

Titleist has a fresh lineup of Players S Stand Bags just in time for the new golf season, presenting impressive redesigns that have been crafted based on extensive insights and testing from golfers.

If you're anything like us at Golfshake, then you are already looking forward to the new golf season, so it's timely that PING has just revealed its new Spring/Summer 2026 apparel for both men and women.

Playing golf in searing temperatures does come with its challenges, especially when it rains, which is common in a tropical climate. What about purchasing a pair of waterproof shorts? You might think that sounds bonkers, but as Golfshake's Travel Editor Andy Waple explains, these could become the perfect garment for your next golf holiday.

Motocaddy has another exciting release for you as its SE electric trolley has received a major upgrade for 2026. The brand's entry-level model combines modern automotive-inspired styling with trusted performance at an exceptional price point.

Golfshake's Ryan Rastall put Titleist's new Vokey SM11 wedges to the test during a visit to Penina Golf Resort in Portugal. Breaking down all you need to know about them, Ryan explains the full range, and discovers just how they perform by hitting a range of shots in the Algarve.

FootJoy has brought back its iconic Pro/SL golf shoe for 2026 in a reimagined design that was engineered with direct input from leading tour players to offer golfers ultra lightweight comfort with improved connectivity to the ground.

Motocaddy has revealed a trio of new remote-control golf trolleys for the 2026 season in the form of M7 GPS REMOTE, M7 REMOTE and ME REMOTE.

Engineered to set a new benchmark for compact, durable stability in a push golf trolley, the new Blade Trio from BIG MAX is packed with features that should appeal to many golfers.

Golf Pride has launched its new ZERO TAPER putter grips, which have been created to offer golfers a comfortable and familiar look and feel, with innovative design features being purposefully-engineered to optimise hand placement and encourage consistent grip pressure.

TPT Golf has seen growing interest following the launch of its new Pulse putter shaft that is bringing its innovative tech and engineering to the greens.

Wilson Golf has another exciting product release in the form of its DYNAPWR Forged iron, but just how do these irons perform under a comprehensive test - and how do they compare to their other latest irons, the Staff Model Blade, CB and XB? That's what Golfshake's Ryan Rastall wanted to discover when he reviewed them for us.

Renowned for its premium lightweight golf equipment, XXIO has introduced its new HYPER RD golf ball that has been designed to accompany the brand's clubs.