New Cleveland Golf Wedges

Cleveland Golf, the winners of more than 335 Professional Tour Events , including 26 majors and with sales of over 7 million wedges is extremely pleased to introduce the new 588 Forged wedge. The 588 Forged wedge, which maintains the popular, tour-proven shape of Cleveland Golf’s original 588 wedge, offers a series of technological breakthroughs to provide added performance benefits for players of all abilities.

Made from 1025 carbon steel, the 588 Forged wedge offers golfers an incredibly soft yet solid feel and less unwanted vibration. The advanced Precision Forging process ensures the highest level of part-to-part manufacturing consistency for supreme confidence and trust over every shot. The 588 Forged wedge’s Tour Zip Grooves and Laser Milled technology help to maximize spin in accordance with USGA regulations.

Also, exclusive to the 588 Forged wedge is the Tour Concept steel shaft, co-developed and engineered by Cleveland Golf and industry leader True Temper. With a unique stiffness profile that features a less active tip, this shaft promotes a more penetrating ball flight, increased spin and optimal distance control along with superior feel.

Srixon/Cleveland staff player Graeme McDowell Said, “The Cleveland 588’s have always been the best wedges ever made, and they continue to improve. The new 588 are precision wedges with great aesthetics and the classic Cleveland lines. They have an improved feel and spin control than their quality predecessors. I use the 48, 52 and 58, and I first had these in my bag at the Dunhill Links where I finished 3rd. They have been in my bag ever since. The best wedges just got better.”

“The confidence-inspiring shape of the original 588 wedge remains the standard by which all competitors’ wedges have been judged for more than 23 years, and attempting to build upon that benchmark is not a task we take lightly at Cleveland Golf,” said Todd Harman, President of Cleveland Golf/Srixon - U.S.A. “Our 588 wedge is the most popular wedge in the history of the game, and with sales in excess of 3 million units worldwide, it’s arguably the single most successful golf club ever brought to market. Our new 588® Forged wedge not only lives up to the 588 legacy, it takes Cleveland wedges to a whole new level.”

Available in Chrome and Satin finishes and in a variety of loft and bounce options, Cleveland Golf’s 588 Forged wedges will begin shipping in February 2011 with a listed minimum advertised price (SRP) of £119.99.