The SEVE Collection Celebrates The Legacy of Seve Ballesteros

Few golfers in the history of the sport have been as enduringly popular and inspirational as the great Severiano Ballesteros, who remains one of the most iconic players that we've ever seen.

That legacy has been recently celebrated by the launch of SEVE, an apparel collection to be worn both on and off the course, which was unveiled by the Seve Ballesteros Foundation ahead of last year's Open Championship at Royal Troon. 

Ballesteros was a three-time Champion Golfer, which - alongside his two Masters titles and Ryder Cup performances - made him a legend to European golfers throughout the continent.

Therefore, it's now fitting that the brand has quickly expanded to 16 countries, with the United Kingdom being the latest.

Industry veteran Stephen Grant is leading the UK expansion, with CEO & Co-Founder of the SEVE Collection, Fredric Kaijser saying: "We are thrilled to welcome Stephen to the SEVE Collection family."

Grant himself commented: "I am honoured to represent the SEVE Collection in the UK. The brand embodies the spirit and dedication of Severiano Ballesteros, whom I have admired and followed since he became such a big hero on the British Isles."

The premium golf apparel and accessories of the SEVE Collection have been created with a philosophy of Play with Charisma, which rather perfectly sums up the style, play and personality of Ballesteros. Collaborating with Seve's three children Javier, Miguel, and Carmen, the Collection has been carefully crafted to reflect their father.

And if you purchase products from the Collection, you are not only supporting a brand that honours his legacy but also contributing to the Foundation's initiatives, which focus on brain cancer research and youth golf programmes.

What's in The SEVE Collection?

There are many fantastic products to choose from, including elegant sweaters and polos, classic golf bags, stylish hats and other accessories, all coming in colours that reflected what Seve Ballesteros wore on the course back in the day.

How would Seve dress today? That was a question posed during the process of establishing the Collection, and this brand statement rather encapsulated what they decided upon:

"Our collection is redefining the golf look with a bold, new statement. Imagine spotting a golfer from afar, confidently playing in striking all-green or sophisticated burgundy. This daring approach is setting a fresh standard in golf fashion. The tonal look is more than a fashion choice it's a tribute to the legendary SEVE, celebrating his timeless, classic tonal silhouette. This elegant and cohesive style perfectly captures the spirit of our brands tagline.

"By embracing the tonal look, we not only highlight our unique identity but also resonate with one of our four core values: 'Play with charisma.' It's about bringing personality and confidence to the game, standing out with elegance and flair, just like SEVE."

For more information on the SEVE Collection, its products and how to buy, please visit https://sevecollection.com/.