TaylorMade Releases New P790 Irons

Etching the next chapter of its P·Series irons tale, TaylorMade has released its exciting, new P·790 irons. Dubbed Players Distance, these irons offer increased carry distance, premium forged feel, and a larger sweet spot to provide golfers with added consistency and performance.

Matt Bovee, Global Category Director - Irons and Wedges, said: "P·790 continues to be a special iron that offers something for a wide array of player demographics. Now in their fifth generation, P·790 irons continue to be a global leader in the Players Distance category. In fact, they created the Players Distance category, and this latest generation continues to lead the way."

A New Face Material For More Speed, More Consistently

The all-new P·790 irons utilise a new forged face material - 4340M. This material is 20% stronger, allowing engineers to design the face thinner and faster than previous models. These properties increase the coefficient of restitution (COR). As a result, golfers experience faster ball speeds and longer carry distances.

Compared to the previous model of P·790 irons, the use of 4340M material allows golfers to realise up to a 24% larger sweet spot. This translates to consistent distance from the top of the set to the bottom.

Individual Head Optimisation For Premium Forged Feel

A primary goal in the design of P·790 irons was to deliver exceptional feel and sound. Through the use of T-modal analysis, each head has been strategically engineered to control the frequencies that ultimately dictate feel and sound at impact.

Matt Bovee commented: "Our goal with P·790 irons was to take sound and feel to the next level. We were able to accomplish that through individual head optimisation and the stiffening of key internal structures while maintaining the world-class performance P·790 irons are known for."

Easy Launch & More Stability

The all-new P·790 irons are also some of the most stable TaylorMade has ever made. That’s due to strategic repositioning of up to 40g of tungsten internally, and FLTD CG that positions the CG lowest in long irons for easier launch and playability, and progressively higher in the shorter irons for precise spin, distance and trajectory control. Tungsten weighting has been moved lower in the long irons, thus lowering the CG.

As the set progresses up through the 7-iron, the tungsten weight shifts closer to the toe. This increases both stability and MOI in the middle of the set, further enhancing forgiveness and delivering consistent distance and overall performance.

Tungsten isn’t found in the 8-iron through pitching wedge allowing the CG to sit higher in the head where it enhances control.

Proven TaylorMade Technologies

Thick-Thin Back Wall Construction features honeycombed cutouts puzzled across the internal back wall to remove excess weight from above the strike zone. This allows engineers to strategically position more weight lower in the clubhead to achieve consistent performance characteristics. In short, mass placement has been optimised in each individual club.

A Thru-Slot Speed Pocket is also found in the 4-7 irons. This feature expands the sweet spot toward the lower part of the face where most mishits occur and protects ball speeds which ultimately translates to consistent distance.

SpeedFoam Air also fills the hollow body construction of P·790 irons further ensuring the crisp, responsive feel golfers desire.

Players Shaping

P·790 irons have been upgraded with a new premium player’s inspired shape that is both inviting and aspirational. The topline width has slimmed down while each sole has been uniquely designed. The long irons feature an increased sole radius with a progressive beveled leading edge through the set for consistent turf interaction and improved impact locations.

Aesthetically, the P·790 logo is centered on the back of P·790 irons instead of on the bottom heel where it’s been found in previous generations. This new location is in line with the rest of the P·Series family.

Each head features a Tour Satin Scratch finish providing an elegant, clean look. The backbar has a mirrored finish. Machined texture is found just below the centered P·790 logo adding to the rich, high-end visual presentation.

Pricing, Specifications & Availability

P·790 irons are available for pre-order beginning February 18 and available at retail starting March 13 at an RRP per iron of £179 / €230 in steel and £212 / €264 in graphite. P·790 irons are available in 4-iron through approach wedge in both right and left-handed.

The stock steel shaft is the Nippon Modus 105 which is available in regular, stiff and extrastiff flex. The stock graphite shaft is the Mitsubishi Chemical MMT in 75S, 65R and 55A. The stock grip is the Golf Pride Z-Grip 52g 0.580 (Black/Grey). SelectFit heads will also be in retail stores beginning February 18 for golfers that want to get custom fit.

For more information, including custom options, please visit TaylorMadeGolf.co.uk.