YouTube Star Rick Shiels Becomes LIV Golf Ambassador

The world's most popular golf content creator, Rick Shiels has signed up with LIV Golf to become an ambassador for the league, with this partnership engineered to bring fans closer to the players, teams and courses of the circuit.

With one-of-a-kind access to the league’s biggest stars, Shiels will elevate his content and introduce millions of fans to the world of LIV Golf through his YouTube channel and social media platforms. 

"Rick's creativity and passion for the game align perfectly with our mission to grow the sport and connect with a broader audience," said Adam Harter, LIV Golf Chief Marketing Officer. "Through this collaboration, Rick will give fans an inside look at the incredible courses we play around the globe, bring them closer to our players, and offer a unique perspective on what makes team golf so fun and compelling. Together, we’re opening new doors for fans and bringing them closer to the sport than ever before."

Shiels will attend all 14 LIV Golf League events, producing exciting and innovative content, including his signature series: 

• Break 75: Showcasing the courses where the stars play, Shiels will play all LIV Golf venues the week of the event, with the aim of breaking 75. 
• 10 Shot Challenge: The most viewed content in the Rick Shiels Media library, he starts 10 under par as he takes on the biggest stars in the league.  
• 5 Man Scramble: Team based golf with a fun twist - in the 5-man scramble Shiels will join each LIV team to see how low they can score over a 6-hole stretch. Two par 3s, two par 4s and two par 5s.
• 2 v 2 Matches: High-stakes head-to-head matchups as Shiels hosts a bracket?tournament. 2 vs 2 from each LIV team throughout the season, with one team crowned as the champions. 

Rick Shiels launched his "Rick Shiels PGA" YouTube channel in 2012 and has since become a global leader in golf content with 2.93 million subscribers and the world’s largest golf channel. Since inception, his channel has achieved more than 935 million total views with 20+ million hours watched in 2024 alone. 

"Partnering with LIV Golf provides an incredible opportunity to take my content to the next level," said Rick Shiels. "From playing with some of the best golfers in the world to showcasing their courses and teams, I can’t wait to share this journey with my audience. Together, we’re bringing fans closer to the action and showing the world a new side of golf."

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