Cleveland Golf Presents New Launcher XL Family

By: Golfshake Editor | Tue 18 Jan 2022

Coming in March 2022, Cleveland Golf has unveiled its new Launcher XL Family for the impending golf season, which includes drivers, fairway woods, hybrids, irons and XL HALO irons.

“The Launcher XL drivers hit the ball long and straight - plain and simple,” said Joe Miller, European Product Manager at Cleveland Golf. “This is the most forgiving driver line we’ve ever made. More than anything, you’re going to see straighter drives more often. We’re introducing a standard model with adjustable loft and lie settings, a lite model that’s longer and faster, and a draw model that corrects for a slice. There’s something for all game improvement players with Launcher XL.”

The new line of Launcher XL Drivers live up to their namesake. The Launcher XL Driver is about 6.7% longer front to back and features an 11% increase in MOI compared to the previous generation. The added MOI delivers more forgiveness with a higher launch and provides a 27% tighter dispersion area when compared against the previous generation.

Furthermore, the Launcher XL Driver features Rebound Frame, which provides alternating zones of flexibility and rigidity that directs more energy into the golf ball on every drive. More energy means more speed and more speed leads to more distance.

An adjustable hosel allows golfers to optimise their launch angle, distance, and shot shape with up to 12 different potential loft positions. Finally, Launcher XL comes standard with Action Mass CB, an 8g weight that is placed inside the end of the grip to help square up to the ball more consistently for better accuracy and control.

Alongside the Launcher XL Driver, Cleveland Golf developed the new Launcher XL Lite model for those players who prefer a lightweight option in order to add speed to their swing.

The Launcher XL Lite features the same XL Head Design and Rebound Frame structure and combines it with a new Lite-Weight Design. This driver helps moderate swing speed players dial up their speed for more distance by saving 12g of weight compared to the standard Launcher XL Driver, while maintaining maximum forgiveness.

Meanwhile, for those players fighting a slice, the Launcher XL Lite DRAW helps take the right side out of play, while the Women’s Launcher XL Lite is tailored to the needs of female golfers.

Cleveland XL Driver

Key Innovations Inside the Launcher XL Driver

XL Head Design: The Launcher XL Driver head features an MOI of 5,200 g*cm² - the most ever in a Cleveland Golf driver. Combine this new design with low-and-deep weighting for maximum forgiveness with a high launch.
Rebound Frame: Alternating zones of flexibility and rigidity direct more energy into the golf ball for increased speed and distance on every shot.
Action Mass CB: An 8g weight placed inside the end of the grip delivers better balance for more control without extra effort.

Three new Launcher XL Woods will be released: Launcher XL HALO Fairway Woods, Launcher XL HALO Hybrid, and the Launcher XL HALO Hy-Wood.

“The new Launcher XL HALO Fairway Woods are the most forgiving and confidence inspiring fairway woods Cleveland Golf has ever made,” said Joe Miller. “With an extreme high MOI design, Gliderail technology and Rebound Frame, the Launcher XL Fairway Woods provide distance and consistency never before seen for game improvement players.”

Similar to the Launcher XL Driver, the new Launcher XL HALO Fairway Woods are built with a larger overall framework with HALO perimeter weighting and increased MOI for added forgiveness on every swing.

This latest generation features Gliderail technology, which helps deliver a square face at impact for a pure strike. Also, these fairway woods feature a new Rebound Frame club structure that directs more energy into the golf ball at impact for more ball speed on every shot.

Key Innovations Inside the Launcher XL HALO Fairway Woods

XL Head Design: The Launcher XL HALO Fairway Woods feature a larger head with extreme perimeter weighting (MOI of 3,338 g-cm² in the 3-wood), the most ever in a Cleveland Golf fairway wood.
Gliderail: Twin rails along the sole of the club help keep the face straight through impact for optimal ball striking off the tee or from the deck.
Rebound Frame: A flex zone in the face and a second flex zone in the body of the club work in sequence to direct more impact energy into the golf ball, increasing ball speed and distance on every shot.
Action Mass CB: An 8g weight placed inside the end of the grip delivers better balance for more control without added effort.
HiBore Crown Step: The stepped crown shape brings the height of the crown down, dropping the centre of gravity and raising the launch in the process.

With this latest release, Cleveland Golf is introducing the new Launcher XL HALO Hy-Wood: a club that sets up like a hybrid, but delivers fairway wood style speed and distance.

“Designed to set up like a hybrid for confidence inspiring precision but built closer to a fairway wood for better swing speed and distance, the Launcher XL HALO Hy-Wood is the perfect go to club for maximum second shot distance and control,” said Joe Miller.

Cleveland Golf Woods

Key Innovations Inside the Launcher XL Hybrids

XL Head Design: The Launcher XL Hybrids features an MOI of 2,961 g-cm² - the most ever in a Cleveland Golf hybrid.
Gliderail: Three rails along the sole of the club help keep the face straight through impact for optimal ball striking regardless of the lie.
Rebound Frame: A flex zone in the face and a second flex zone in the body of the club work in sequence to direct more impact energy into the golf ball, increasing ball speed and distance on every shot.
Action Mass CB: An 8g weight placed inside the end of the grip delivers better balance for more control without added effort.
HiBore Crown Step: The stepped crown shape brings the height of the crown down, dropping the centre of gravity and raising the launch in the process.

The Launcher XL HALO Fairway Woods, Launcher XL HALO Hybrids, and Launcher XL HALO Hy-Wood are available with an optional accuracy build for those that prefer accuracy above all else. This custom configuration is a half-inch short and does not feature counterbalancing for those players that demand precision and the freedom to shape their shots as they please.

Last but not least Cleveland Golf is also proud to announce the all-new Launcher XL Irons and HALO irons, game improvement irons designed to give players a reliable ball flight and consistent control.

The Launcher XL Irons is the ideal iron set for players seeking forgiveness and accuracy in one complete iron set. Launcher XL Irons feature hollow body long irons for distance and forgiveness, while cavity back short irons focus on precision when attacking the pin.

“The new Cleveland Launcher XL Irons provide a new XL head design with a large high MOI and confidence inspiring shape that results in more greens in regulation,” said Joe Miller. “MainFrame technology faces are optimized with AI to guarantee shots all over the face maintain distance and precision, while Action Mass CB, with a counterbalance weight in the grip end, helps players get on the correct swing plane while increasing head speed for distance. All in all, Cleveland Launcher XL Irons deliver a pin seeking iron for shooting your lowest scores.”

Similar to the entire line of Launcher XL products, Launcher XL Irons deliver a 15% increase MOI over the previous generation, providing more forgiveness and more shots that find their desired target.

Furthermore, Launcher XL Irons feature Cleveland Golf’s MainFrame club face, which harnesses the power of Artificial Intelligence to find the optimal shape and weighting for each club face. The variable thickness pattern behind each iron face maximises COR and ball speed for more distance on every strike.

To help balance things, Cleveland developed Action Mass CB to help square up the club face at impact. An 8g weight placed inside the end of the grip delivers better balance for more control without added effort.

Meanwhile, a V-Shaped Sole helps all players maintain speed and power through the turf for a better strike, while loft specific grooves help pull the best performance out of every club.

If precision is the top priority, Cleveland Golf developed a custom configuration that is a half-inch shorter without counterbalancing in the grip for players seeking maximum control.

Cleveland XL Irons

Key Innovations Inside the Launcher XL Irons

XL Head Design: The Launcher XL Irons feature a new XL head design with an MOI of 3,081 g-cm² in the 7-iron, the most ever in a Cleveland Golf game-improvement iron.
MainFrame: Designed using artificial intelligence, MainFrame variable face technology increases ball speed while unique weight pad designs ensure maximum forgiveness across the face.
Action Mass CB: An 8g weight placed inside the end of the grip delivers better balance for more control without extra effort.
V-Shaped Sole: An elevated leading edge glides through turf with far less drag than a typical flat sole to maintain speed and power on heavy strikes.
Loft Specific Grooves: The 4i-7i lofts have wider, flatter grooves, while the 8i-DW have closely-spaced, deeper, and higher spinning wedge grooves. Higher lofts also feature laser-milled grooves for enhanced friction.

“From head to grip, Launcher XL HALO Irons just make golf easier and more fun,” said Joe Miller. “Most of us don’t have much confidence standing 170 yards out with a long iron in hand, and needing to carry a bunker to make the green. But with Launcher XL HALO, you’ll swing easier, feel confident, and be shocked at how forgiving they are. These irons will become your go-to clubs.”

The foundation of these new irons is the XL Head design, which increases MOI for improved forgiveness and shots that launch high and find their target. In fact, the Launcher XL HALO Irons feature a 17% increase in MOI compared to the previous generation of hybrid-irons.

For faster shots that travel far, Cleveland developed a new MainFrame iron face that harnesses the power of Artificial Intelligence to create the optimal club face for these irons. The variable thickness pattern maximises COR and ball speed to help generate more distance than previous generations.

Launcher XL HALO Irons help develop a better, consistent strike. Gliderails on the long irons deliver excellent turf interaction, while the mid-to-short irons feature our V-Shaped Sole to cut through the turf more effectively for cleaner contact. Meanwhile, a new 8g weight placed inside the end of every grip delivers better balance, control, and a smoother swing without extra effort to help square up to the ball at impact.

If precision is what is desired above all else, Cleveland is offering a new Accuracy Build, a custom configuration that is half an inch shorter without counterbalancing to focus on maximum control.

Clevelan XL Halo Irons

Key Innovations Inside the Launcher XL HALO Irons

XL Head Design: The Launcher XL HALO Irons feature the highest MOI ever in a Cleveland Golf hybrid-iron. It’s maximum distance with maximum fun.
Rail to V-Shaped Sole Design: Gliderail in the long irons gradually transitions to a V-Shaped sole in the short irons and ultimately, a three-tiered sole on the Dual and Sand wedges.
MainFrame: Designed using Artificial Intelligence, MainFrame variable face technology increases ball speed while unique weight pad designs ensure maximum forgiveness across the face.
Action Mass CB: An 8g weight placed inside the end of the grip delivers better balance for more control without extra effort.
HiBore Crown Step: The stepped crown shape brings the height of the crown down, dropping the center of gravity and raising your launch in the process.
Loft Specific Grooves: The 4i-7i lofts have wider, flatter grooves, while the 8i-SW lofts have closely spaced, deeper, and higher spinning wedge grooves.