How Bob Vokey Created His Legendary Spin Milled Wedges

By: Golfshake Editor | Wed 12 Mar 2025

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Bob Vokey is synonymous with master craftsmanship and his journey to create some of the best-performing wedges in the game has been told through a new film that provides unparalleled insights into his process.

Vokey Design Spin Milled wedges are the overwhelming choice of the world’s best players, making up 56 percent of all gap, sand and lob wedges played on the PGA Tour this season. Players trusting Vokey wedges won 30 events on the PGA Tour in 2024, including three major championships. That success at the highest level and validation from the best players in the game is a product of years of innovating, experimenting and pushing the boundaries of golf club design by Bob Vokey and his team.

The story starts in 2001, when the Spin Milled project began. The film takes viewers inside the creation of Vokey’s very first Spin Milled wedge and the immediate momentum it gained on tour.

The performance of Spin Milled wedges was unlike that of any wedge that preceded it, evidenced by the low-flight, high-spin wedge shots that players began hitting with the new grooves.

"You used to play wedge shots, you’d flight it up high and land it in soft," said Corey Gerrard, Director of Marketing for Vokey Wedges. "All of a sudden, you get a Spin Milled in your hand, it was almost opposite. You would flight the ball in low, penetrating, aggressive ball flight, it takes one big hop and stops next to the pin. It became the shot that everyone wanted to hit, that low one, and it’s still the recipe for a great wedge shot."

Despite the overwhelming success and rapid adoption of Spin Milled wedges from tour players and amateurs alike, the journey was not without challenges. The film covers the impact of the 2007 groove rule change, the unique opportunity of servicing hundreds of tour players across the world and the unrelenting drive from Bob Vokey and his team to keep innovating - again, and again, and again.

You can watch the film below or directly on YouTube.