PING Unveils G410 Range of Golf Clubs

In a major equipment launch of 2019, PING has unveiled its G410 family of golf clubs, featuring new drivers with movable weight technology, compact distance irons, and a series of woods, hybrids and crossovers. You can learn more about each of the models and releases in detail below.

Significant advancements in custom fitting while delivering golfers the highest MOI’s and ball speeds available highlight the new PING G410 Plus and G410 SFT drivers. The multi-material drivers are available for pre-order, and custom fitting at authorised PING golf shops around the world beginning in mid-February.

“We’ve continued to increase forgiveness and optimise ball flight in the G410 Plus driver while adding more dimensions to driver custom fitting,” said John K. Solheim, PING President. “Our new, movable-weight technology provides the benefits of custom CG locations, including directional control, without sacrificing MOI or ball speeds which is what we’ve always seen with other non-fixed weight drivers. The G410 Plus offers golfers a simple, logical way to customise their driver and allows them to swing away on the tee box without fear of missing the fairway. It puts tour-level fitting into the golfer’s hands. We’ve also expanded the loft and lie options with a new eight-setting, lightweight hosel that further fine-tunes ball flight.”

Custom CG locations

In the G410 Plus model, three positions (Draw, Neutral, Fade) for the ultra-high-density tungsten back weight shift the centre of gravity (CG) location by 1/10" in each direction from neutral to influence left or right shot direction approximately 10 yards (20 yards of correction between Draw and Fade settings). By positioning the weight on the extreme boundary of the clubhead, the moment of inertia increases compared to the original G400 driver – ensuring golfers enjoy the added distance and forgiveness required to hit their tee shots longer and straighter.

“Our engineering team took on the challenge of advancing driver fitting through custom CG locations without compromising the key attributes that ensure performance,” said Solheim. “It’s amazing how they’ve been able to deliver this new fitting element while also improving distance and MOI. The movable-weight technology clearly demonstrates the effects on shot shape and the ability to dial in your desired ball flight. This additional fitting element optimises a golfer’s trajectory – meaning they’ll consistently be further and straighter down the fairway than ever before.”

The G410 SFT (Straight Flight Technology) model is engineered with a fixed ultra-high-density tungsten weight positioned on the clubhead’s extreme perimeter and 50% more heel-side CG than its predecessor to ensure straighter ball flights. A lighter swingweight (D1) further influences direction by helping square the face at impact.

“There is still a large segment of golfers who will play better with a driver completely optimized for performance with the benefit of maximum fade correction,” Solheim added. “When we pioneered Straight Flight Technology several years ago, we wanted to provide a ‘slice-fixing’ driver without adding huge offset or just closing the face. The G410 SFT sits visually square at address and delivers all the performance benefits of the G410 Plus while ensuring a consistently straight ball flight.”

Dragonfly Technology Inside

A new “creased crown” design provides stiffening properties and combines with patented Dragonfly Technology to create an ultra-thin crown structure, which saves weight for optimising the CG location and increasing forgiveness. Together with more aggressive and efficient Turbulator Technology, the 455cc head’s crown design provides a clean, powerful and faster look at address while making alignment nearly effortless.

Forged, T9S+ Face

The unique forging and patented heat-treatment process of the T9S+ face powers a thinner, hotter impact area that is precision machined to elevate ball speed across the entire face for more flexing and faster ball speeds. The forged face and the internal geometry of the head are instrumental in producing the powerful feel and sound of the driver.

Trajectory Tuning 2.0

The new, patented lightweight and aerodynamic adjustable hosel expands from five to eight settings, offering loft (0, +1?, +1.5?, -1?, -1.5?) and lie adjustments (including up to 3? flatter than standard) to optimise ball flight.

“The expansion of the loft options is a tremendous benefit for all golfers who can now further optimise their launch conditions, including increasing ball speed, with the guidance of a club fitter or through their own experimentation,” said Solheim. “The lie angle fitting option adds another layer of opportunity for expert club fitters to really fine-tune a golfer’s driver performance based on a more detailed analysis of their ball flight and launch conditions.”

New Counter-Balanced Shaft Technology

Continuing PING’s commitment to optimising the entire club system, the engineering team developed the next generation of the Alta CB (counter balanced) shaft as the proprietary option in the G410 driver. The higher-launching, lightweight Alta CB Red 55 is engineered with an eight-gram counterweight in the grip end of the shaft, shifting the CG higher and allowing for more head weight to increase energy transfer and momentum – resulting in more ball speed and greater forgiveness. The high-performance PING Tour 65 & 75 (lower launch, low spin, stable feel), Project X EvenFlow Black 75 (low launch, low spin) and Mitsubishi Tensei™ CK Orange 60 (mid-launch angle, low spin) are available at no upcharge and ensure a shaft-fitting option to match the launch conditions of all golfers.

G410 Plus and SFT Driver Specifications:

Multi-material construction: Cast Ti 8-1-1 body, forged T9S+ face, ultra-high-density tungsten back weight, lightweight aluminium/thermoplastic adjustable hosel

G410 Plus loft options: 9?, 10.5? & 12?

G410 SFT (Straight Flight Technology) loft option: 10.5?

Head volume: 455 cc

Head weight: 206g (Plus), 204g (SFT)

Swing weight: D3 (Plus), D1 (SFT)

Std. length: 45 3/4" (Alta CB Red 55); 45 1/4" (PING Tour and aftermarkets)

Loft adjustability: 5 settings: +-1.5? (0, +1?, +1.5?, -1?, -1.5?)

Lie adjustability: Up to 3? (Std: 58.5?)

Stock shaft option: PING Alta CB (counter-balanced) Red 55 (SR, R, S, X)

No upcharge shaft options: PING Tour 65, 75 (R, S, X), Mitsubishi Tensei CK Orange 60 (R, S, X), Project X Evenflow Black 75 (5.5, 6.0, 6.5)

Stock grip: Golf Pride Tour Velvet 360 in six sizes (Blue -1/16", Red -1/32", Aqua -1/64", White Std., Gold +1/32", Orange +1/16")

RRP £450

PING G410 Iron

Ensuring the distance demands of today’s golfer while advancing PING’s reputation for making the most-forgiving irons available, PING introduced the G410 iron today, a high-performance game-improvement model in a compact design.

The multi-material iron is available for pre-order and custom fitting at authorised PING golf shops around the world.

“In the G410 iron, our engineers challenged the idea that you can’t make an iron smaller and increase the forgiveness at the same time,” said John K. Solheim, PING President. “They’ve developed a clean, highly appealing design with less offset and a significantly higher MOI when compared to the G400 iron. It’s the most forgiving iron of its size. It will appeal to a very wide range of golfers as it produces faster ball speeds, maximum forgiveness and amazing feel with a pleasing appearance - all the attributes they need to hit their iron shots higher, further and straighter.”

Re-shaping Distance and Forgiveness

PING’s engineering team created a face and cavity structure in the G410 iron that delivers faster ball speeds and saves weight to expand the perimeter weighting. The additional weight savings are concentrated in the toe and hosel to achieve an 8% increase in the moment of inertia (MOI) for more forgiveness and consistency.

The more flexible, free-moving face amplifies ball speeds for greater distance and higher max  height, allowing golfers to hit less club into the green with the control and precision to hold the putting surface. This is achieved by de-coupling the weighting structure from the face to create a larger flexing zone, which performs like a hinge to launch the ball faster and higher with consistency and predictability. The next generation of COR-Eye technology powers the performance in conjunction with the cascading sole design and deep top-rail undercut.

“The G410 iron represents several exciting iron design advancements for us,” said Solheim. “Our innovations like COR-Eye technology have allowed us to re-imagine the way we engineer an iron. By increasing ball speed as much as we have in recent models, our irons launch much easier and higher than ever. As a result, we can experiment with the size and shape of the head while improving the MOI properties so critical to consistent performance.”

High Marks for Look, Feel and Sound

The clean, refined shape of the G410 iron results from a slightly shorter blade length and 10% less offset compared to the G400 iron, creating an inspiring blade-iron-style look with broad appeal. Its resilient hydropearl 2.0 finish provides an attractive appearance and contributes to smooth turf interaction. The full-cavity, co-molded aluminum and elastomer badge delivers a powerful, reassuring feel and sound. 

“We all know the first impression of any club design is vitally important. It starts with the appearance at address and continues when the golfer solidly strikes that first shot,” said Solheim. “We’re seeing very positive results from our own data and hearing outstanding feedback from others about every aspect of the design and performance of the G410 iron.”

High-spin wedges

Using the same geometry as the Glide 2.0 wedge series, the grooves on the G410 PW, UW, SW and LW are precision machined with a sharper edge radius, increasing interaction with the cover of the ball at impact and creating more friction for improved spin and trajectory control.

“The fully machined grooves on all four wedges are an example of the added detail we’ve engineered into the G410 irons,” said Solheim. “For players who want a consistent look and feel throughout their set, they can now enjoy much higher spin and control in their scoring clubs along with all the other performance benefits of the iron’s technology.

G410 Iron Specifications

Multi-material construction: Hyper 17-4 stainless steel head, tungsten toe/hosel weights, aluminum/elastomer badge, hydropearl 2.0 finish

Available 4-9, PW, UW, SW, LW in 10 color codes (lie angle). Black is standard.

Std. grip: Golf Pride Tour Velvet in six sizes (Blue -1/16", Red -1/32", Aqua -1/64", White Std., Gold +1/32", Orange +1/16")

Stock shaft options: PING AWT 2.0 (R, S, X), Alta CB Red (counter-balanced) powered by AWT (SR, R, S)

Aftermarket shaft options (no upcharge): True Temper Dynamic Gold 105 (R300, S300), True Temper Dynamic Gold (S300, X100), True Temper Dynamic Gold 120 (S300, X100), Project X LZ (5.0, 5.5, 6.0, 6.5), True Temper XP95 (R300, S300), Nippon Pro Modus Tour 105 (S, X), KBS Tour (R, S, S+, X) added spaces inside parentheses

RRP £126 steel £136 graphite each club

Fairway Woods, Hybrids Crossovers

With an emphasis on speed-generating face technology, maximised MOI’s and added adjustability, PING introduced the G410 fairway woods, hybrids and crossovers to ensure golfers have multiple options to properly gap their sets. The new custom-fit, custom-built equipment is available for pre-order at authorised PING golf shops around the world,

“With the added distance golfers are enjoying in their drivers and irons due to all the advancements in technology, ensuring a set make-up that delivers the proper gapping is more important than ever,” said John K. Solheim, PING President. “Our G410 fairways woods, hybrids and crossovers offer golfers multiple options to transition from their mid-and long-irons into clubs that are easier to hit and provide tremendous distance while maintaining the necessary gapping benefits. They each provide varying performance features and launch characteristics. We’ve got everything from a low-spin 3-wood option, a 2 crossover all the way to a 6 hybrid. We encourage all golfers to undergo a thorough gapping analysis with an authorised PING fitting specialist to determine their ideal set make up.”

Maraging-Steel Face Technology

To maximise distance in the G410 fairway woods, hybrids and crossovers, PING has employed C300 maraging steel as the face material. One of the strongest alloys in the world, maraging steel is commonly used in the aerospace industry, where strength and flexibility are necessities. It’s those properties that also make it an ideal face material to deliver more flexing for faster ball speeds that launch shots further and higher.

“With maraging steel, we have a material that allows us to go extremely thin with the face to give us the faster ball-speed gains we’re seeking for more distance and higher launch. The results have been amazing as we’re seeing face flexing equal to the thickness of the face,” said Solheim. 

A Focus on Forgiveness

In the G410 fairway woods, a low-back CG and high-density tungsten weight positioned at the extreme boundary of the head provides greater stability and forgiveness. A larger profile and high-density tungsten back weight in the G410 hybrid drive the MOI higher to ensure golfers the forgiveness they require while launching the ball higher. The G410 crossover, which has been streamlined to provide more iron-like performance, relies on a 30-gram dual-density tungsten toe weight to maximise forgiveness.

“Providing the most forgiving clubs in the industry remains a top priority for us,” Solheim said. “The use of multi-material construction and high-tech manufacturing processes allow us to consistently increase the MOI and design clubs that fit the needs of all golfers. Whether they prefer the performance of a fairway wood, the reliability of a hybrid or the versatility of a crossover, golfers can always count on a certain level of forgiveness from our clubs.” 

PING’s First Adjustable Hybrid Hosel

The addition of a patented, eight-setting adjustable hosel to the hybrid greatly expands the fitting options to ensure proper gapping for golfers who rely on hybrids as mid- and long-iron replacements. The lightweight and aerodynamic adjustable hosel, which is also in the G410 fairway woods, offers loft (0, +1?, +1.5?, -1?, -1.5?) and lie adjustments (including up to 3? flatter than standard) to optimise ball flight.

“Loft and lie adjustability in the hybrids will greatly benefit golfers,” said Solheim. “It’s a technology our fitters have been asking for and we’re excited to bring it to them to help golfers fine-tune their ball flight and dial in their gaps. We’ve also expanded the colour code options in the crossover to further customise them for lie angle to better transition into an iron set.”

G410 Fairway Woods Overview

Powered by a forged, maraging-steel face, the G410 fairway woods are engineered to launch the ball easily and deliver faster ball speeds on a penetrating trajectory that maximises distance. PING engineers positioned the low-back CG slightly forward of the G400 model to deliver more energy from the shallower face while providing greater stability. Eight fitting positions in the new lightweight, aerodynamic hosel sleeve enable golfers to tune their trajectories through loft and lie adjustments. Three models (Std., SFT and LST) ensure an option to fit every golfer.

G410 SFT (Straight Flight) Fairway Woods

More heel-side weighting and a lighter swing weight help square the face to create right-to-left shot bend (RH golfers). The heads are slightly larger to drive the MOI higher, and lofts are 1.5? higher to produce easier launch.

G410 LST (Low Spin) 3-Wood

The all-new, slightly smaller head has a CG slightly lower and more forward than the standard head to launch shots higher with less spin, resulting in longer shots that get airborne easily for many higher swing speed and high spin golfers.

Specifications

Multi-material construction: 17-4 stainless steel body, forged, C300 maraging-steel face, high-density tungsten backweight, lightweight aluminium/thermoplastic adjustable hosel

Head sizes: 3W (171cc), 5W (162cc), 7W (148cc), 9W (144cc), 3 LST (159cc), 3 SFT (188cc), 5 SFT (177cc), 7 SFT (167cc)

Lofts: 3W (14.5?), 5W (17.5?), 7W (20.5?), 9W (23.5?), 3 LST (14.5?), 3 SFT (16?), 5 SFT (19?), 7 SFT (22?)

Loft adjustability: 5 settings: +-1.5? (0, +1?, +1.5?, -1?, -1.5?)

Lie angles: 3 (56°), 5 (56.5°), 7 (57°), 9 (57.5°), 3 LST (56°), 3 SFT (56°), 5 SFT (56.5°), 7 SFT (57°)

Lie adjustability: Up to 3? flat

Std. lengths: 3W (43"), 5W (42 1/2"), 7W (42"), 9W (41 1/2"), 3 LST (43”), 3 SFT (43"), 5 SFT (42 1/2"), 7 SFT (42")

Std. grip: Golf Pride Tour Velvet 360 six sizes (Blue -1/16", Red -1/32", Aqua -1/64", White Std., Gold +1/32", Orange +1/16")

Stock shaft option: PING Alta CB Red (counter-balanced) 65 (SR, R, S, X)

No-upcharge shaft options: PING Tour 65/75 (R, S, X); Mitsubishi Tensei CK Orange 70 (R, S, X), Project X EvenFlow 85 (6.0, 6.5)

RRP £275

G410 Hybrids Overview

Our first-ever adjustable hybrid allows golfers to customise their ball flight eight different ways through loft (+- 1.5?) and lie combinations for consistently better results. Thinner and more flexible, the maraging-steel face generates faster ball speeds and higher launch. A larger profile and high-density back weight provide added stability and elevate MOI for more forgiveness. 

Specifications

Multi-material construction: 17-4 stainless steel head, C300 maraging steel face, high density tungsten back weight, lightweight aluminium/thermoplastic adjustable hosel

Lofts: 2H (17?), 3H (19?), 4H (22?), 5H (26?), 6H (30?)

Loft adjustability: 5 settings: +-1.5? (0, +1?, +1.5?, -1?, -1.5?)

Lie angles: 2H (58?), 3H (58.5?), 4H (59?), 5H (59.5?), 6H (60?)

Lie adjustability: Up to 3? flat

Std. lengths: 2H (40 3/4"), 3H (40 1/4"), 4H (39 3/4"), 5H (39 1/4"), 6H (38 3/4")

Std. grip: Golf Pride Tour Velvet in six sizes (Blue -1/16", Red -1/32", Aqua -1/64", White Std., Gold +1/32", Orange +1/16")

Stock shaft option: PING Alta CB Red (counter-balanced) 70 (SR, R, S, X)

No-upcharge shaft options: PING Tour 85 (R, S, X); Project X EvenFlow Black 85 (5.5, 6.0, 6.5); Mitsubishi Tensei Pro Blue 70 (R); Mitsubishi Tensei Pro Blue 80 (S, TX)

RRP £225

G410 Crossovers Overview

With a thin, maraging steel face for faster ball speeds and a 30-gram dual-density tungsten toe weight to increase the MOI, the G410 Crossover combines the precision and control of an iron with the speed and forgiveness of a hybrid. The G410 design is significantly shorter heel to toe and narrower in the sole than the G400. Available in 2, 3 and 4, the stainless steel head sets up square and offers a clean, premium look with the gearing properties of an iron to allow precision shot making.To ensure a solid feel and sound, the internal ribs are engineered to help stiffen the clubhead body.

Specifications

Multi-material construction: 17-4 stainless steel head, C300 maraging-steel face, tungsten toe weight

Lofts: 2 (17?), 3 (20?), 4 (23?)

Available in all 10 color codes (lie angles): Maroon, Silver, White, Green, Blue, Black, Red, Orange, Brown, Gold

Std. lengths: 2 (40 3/8"), 3 (39 3/4"), 4 (39 1/8")

Std. grip: Golf Pride Tour Velvet in six sizes (Blue -1/16", Red -1/32", Aqua -1/64", White Std., Gold +1/32", Orange +1/16")

Stock shaft option: PING Alta CB Red (counter-balanced) 70 (SR, R, S, X)

No-upcharge shaft options: PING Tour 85 (R, S, X); Project X EvenFlow Black 85 (5.5, 6.0, 6.5); Mitsubishi Tensei Pro Blue 70 (R); Mitsubishi Tensei Pro Blue 80 (S, TX)

RRP £225

For more information, visit https://ping.com/.