Titleist Releases Brand New 4UP Stand Bag

Titleist has released the innovative new 4UP StaDry stand bag to the market, which looks set to enhance the brand's growth in this area as part of their 2016 bag line-up, unquestionably their most comprehensive range to date.

Having identified a market need for an exceptionally light stand bag that weighs less than 4lbs, the Golf Gear R&D teams set to work designing a bag that provided all the performance benefits that golfers expect from Titleist, whilst also meeting this new weight objective.

It is this lightweight design that gives the 4UP its unique name, as well as symbolising the four key components that separate the product from its competitors. This distinctive weight element means the new offering from the brand is one up on its competition by providing the ultimate lightweight golf bag that is packed with features and benefits.

Alongside being incredibly light, the 4UP’s exceptional durability ensures it will continue to provide excellent performance for the golfer over time, whilst also utilising Titleist’s proven StaDry technology to be 100% waterproof and ensure that it is able to perform through all weather conditions.

These three key advantages are all united by the product’s overall design, which combines Titleist’s heritage in exceptional product development, with two distinct colourways to deliver the outstanding performance and quality that is associated with all Titleist products.

This new addition to the range sits as part of the extensive 2016 golf bag line-up, which embodies the exceptional quality and leading performance that goes into all Titleist products, and provides a solution to meet the performance needs and preferences of every golfer.

For the dedicated player, there is the flagship Staff Bag. With a contemporary design and tour proven performance, this bag provides all the premium features and benefits desired by the world’s leading professionals. This is complemented by the Staff Stand bag, a best-in-class product, with a design that draws from the larger Staff bag and epitomises what the Titleist brand is all about. Completing the Staff family is a brand new addition for 2016, the Midsize Staff Cart Bag, a model developed from the larger staff bag and one that provides the perfect alternative for any trolley.

Alongside this new addition to the cart bag range, there are two new designs, in the StaDry Cart Bag and the Lightweight Cart Bag. The StaDry model continues as the ultimate waterproof bag, a firm favourite amongst Titleist brand fans, the new design is set to continue this trend. The Lightweight Cart bag provides an alternative for those looking for a lighter option that still provides exceptional functionality within an ergonomic design.

For those golfers who prefer to carry, the 2016 line provides the most extensive range of Titleist Stand Bags. From the high performance, premium StaDry Stand Bag, to the Lightweight Stand Bag designed to be packed with features, whilst being easy to carry for all golfers. Then from the Ultra-Lightweight model, to the convenient and comfortable Premium Carry and Carry Bags, Titleist has continued to reimagine and improve the fantastically successful previous designs.

This exciting new range comes on the back of a fantastic 2015 for the brand, which saw Titleist lead the way in the golf bag market for on and off course sales combined, in terms of value share. A fantastic 2014, saw Titleist increase their market share by a further 2% making Titleist the number one bag in the market in 2015. These figures demonstrate that Titleist continues to produce golf bags which meet the needs of the serious golfer, with the brand becoming the choice of consumers.

With the innovative 4UP StaDry bag leading the way, the 2016 range of Titleist golf bags provides an exceptional option for every golfer and encompasses the brand’s dedication to producing products that provide the ultimate in quality and reliability, with a continual focus on being at the forefront of developments that deliver real performance benefits.

(The Titleist 4UP StaDry Stand Bag is available from 1st March and has an SRP of £175)

For a complete listing of all the models please visit: www.Titleist.co.uk.