Titleist Launches New Vokey Design SM6 Wedges

Titleist have just unveiled their new Vokey Design Spin Milled 6 Wedges for public sale from March - what they view as the next step in their long history of innovation and excellence - to reach a level of performance by enhancing three areas of wedge play: distance gapping, shot versatility and spin control.

Established as the most played wedge model on the PGA Tour in its first week of release at the Shriners Hospital for Children Open in October, more than 45 players include the model in their bag, not least world number one Jordan Spieth who debuted it at the WGC HSBC Champions, before winning in his first 2016 at Kapalua in Hawaii.

The Vokey SM6 wedges are designed to provide precise distance control, enhanced shot versatility, maximum spin and superior feel through the following key technologies:

• A ground breaking new Progressive Centre of Gravity (CG) design aligns the CG with the impact position of each loft to produce precise distance and trajectory control with exceptional feel. Engineered using cutting-edge CAD technology, the Progressive CG is visible technology on the back of the wedge.

• Low Loft (46º-52º) SM6 models feature a low CG that increases ball speed on average by 1.5mph (3-5 yards). This low CG position provides a precisely aligned progression from a typical iron set. It is visible technology, highlighted by a thinner topline and raised lower section.  

• Mid lofts (54º & 56º) feature a mid CG position, precisely aligned between the low lofts and high lofts, that provides precise distance gapping and exceptional feel.

• High lofts (58º-62º) feature a high CG position that produces tighter distance dispersion, improved trajectory control and better feel. The high CG position is precisely aligned with the impact position of high lofted wedges, higher on the face. It is visible technology, highlighted by a raised upper section.

• Master Craftsman Bob Vokey’s five tour-validated SM6 sole grinds have been fine-tuned through Bob’s work with the world’s best shot makers, providing golfers of all skill levels with improved shot versatility for their swing type, shot making style and course conditions.

• All five SM6 grinds (L, M, S, F, K) are currently in play across the worldwide professional tours. Each grind is a direct result of Bob’s experience fitting tour players, PGA professionals and amateurs of all skill levels for more than 20 years.

• 100% inspected new proprietary Spin Milled TX4 grooves and face texture deliver more spin (up to 200rpm more spin on average) with more consistent spin control.

• New TX4 grooves are engineered with a machine milled, parallel face texture that creates a sharper, more consistent groove edge.

• TX4 grooves feature two groove geometries: a narrower, deeper groove for the 46º-54º lofts; and a wider, shallower groove in the 56º-62º lofts – with seven percent larger volume, each groove better channels away grass, sand and debris for cleaner ball-to-edge radius contact.

• The parallel face texture and progressive groove geometries optimise ball-to-groove edge contact to increase spin and control around the greens

“These are the best wedges we’ve ever made,” Bob Vokey said. “Our engineers have taken everything I’ve learned working with tour players, PGA pros and amateurs over the last 20-plus years, everything (Vokey Tour Rep) Aaron Dill has learned from being on tour week in and week out, and brought it to life with technology that will help golfers at every level of the game. SM6 really is the total package.”

“The detail and precision that’s gone into SM6 is off the charts,” Aaron Dill said. “We’ve taken everything into consideration while really focusing in on the CG. This is technology that you can actually see on the wedge – technology that tour players are raving about because it is helping them control their trajectory, hit their number more consistently and ultimately score better.”

Vokey Design SM6 wedges are available in golf shops beginning March 11^th and have an SRP of £140 (steel) and £155 (custom graphite). They are available in 46º to 62º lofts and three finishes: Tour Chrome, Steel Grey and Jet Black (raw).

https://www.youtube.com/watch?v=xbErPvbnf8A

REACTION FROM THE TOUR

JIMMY WALKER (SM6 48.08 F, 54.08 M, 60.04 L)

“With the new SM6 wedges I’m able to be more precise. I’ve got a lot better distance control into the green. Being able to hit your number consistently and having the reliability in your wedge is big. Distance control is everything the closer you get.”

“I’m always excited to get anything new from Bob, because I enjoy the fact that Bob gets out and talks to us on the golf course at tournaments. He comes out quite frequently and really likes to hear the feedback. And with his right-hand man, Aaron Dill, who’s out here every week, they both are really in there, hands on, trying to put the best product in our hands that they can.”

JORDAN SPIETH (SM6 46.08 F, 52.08 F, 56.10 S, 60.04 L)

“With the higher CG on my 60 degree SM6, I can miss a shot out of the rough and it’s still going to go around the same distance. That’s important, because with certain lies it’s tough to know what the ball’s going to do. You’re just not always going to hit it on the centre of the face. To be able to have that inconsistency on your first strike but still see the consistency in the ball control, that’s something that’s going to be an advantage over anybody else we’re playing against.”

ADAM SCOTT (SM6 48.08 F, 54.10 S, 60.06 K)

“Feel is such a huge factor in wedge play. It’s one of the big reasons why Vokey wedges are so popular. With the new SM6, and the way they have moved the CG around so that you get more feel off the wedge face itself, it’s just another bonus for me.”

“It’s been really an honour to know a man like Bob Vokey. I knew of him long before he knew of me, when it was just such a privilege to even see a Vokey wedge in Australia as a kid. Then when I got to the tour I got to spend a lot of time with Bob at events or going out to California. I’ve watched him be so passionate about grinding a wedge. It’s like an artist doing their thing. I know how much passion and commitment has gone into a Vokey wedge. It’s inspiring for me to go out and play the way I feel passionate about golf. I feel like it’s a great team.”

BILL HAAS (SM6 54.10 S, 60.10 S)

“There’s nothing we love more than hitting a full lob wedge from 85 to 100 yards, flighting it low but taking one hop and spinning. With SM6 and the weight configuration on the back of the club, it’s going to help flight the ball down so you can control your trajectory and hit that shot more often.”

JASON DUFNER (SM6 52.12 F, 56.14 F, 60.12 K)

“The new SM6 wedges allow me to get more spin and control than ever before – and spin is huge out here on the PGA Tour. We are getting firmer and faster conditions especially in the bigger events. You need to have spin. Bob and his team have done a great job to find a way to pick up the 200 or 300 RPMs, which could be the difference in your ball being inside the 5 feet, or maybe catching a ridge and rolling back 10 feet. That’s the type of dedication that we need out here because all of those little things make a big difference.

ADVANCED PERSONALISATION AND CUSTOM OPTIONS:

SM6 wedges can be custom ordered with a wide range of specifications and personalisation, including an industry-leading selection of shafts, grips, stamping and paint fill.

Visit www.Titleist.co.uk for more information.