Loft Up with the TaylorMade SLDR [Sponsored Video]

The TaylorMade SLDR has been out for a little while, but is growing in popularity and at a faster rate than ever, so what is making the SLDR so popular? 

Well for one thing golfers are seeing a gain in distance compared to their previous drivers. This has not been achieved through some magic material or super lightweight shaft, but through some very clever engineering. 

Before we understand why golfers are seeing significant benefits from the SLDR driver we need first understand how TaylorMade have got to this point.

TaylorMade have for some time been taking a lead in the R&D in driver technology. They were the first company to introduce adjustable technology to the mass market nearly 10 years ago via the r7 quad and ever since have been pushing boundaries to help golfers drive their golf ball further and straighter. 

It was the introduction of adjustable technology that shaped TaylorMade's understanding of driver physics and allowed them to make some major gains over the past 10 years, where they have led the PGA tour driver count year after year. and continue to do so in 2014. 

In the past weight was centred at the back and sides of a driver to help a golfer gain carry and achieve a better ball flight, while this worked, it did create a lot of backspin on the ball causing it to effectively float and lose golfers distance. So, here is the key! TaylorMade have moved a significant amount of weight forward in the SLDR driver causing the centre of gravity to be closer to the face. The result being a hotter feel, faster ball speed and a whole lot less spin! 

All great right! Well no, now Taylormade has those three key ingredients - hot feel, faster ball speeds and less spin it need to create the correct launch angle to maximise distance. This means Lofting Up! While golfers have shied away from higher lofts in the past, now it is the key to more distance and straighter drivers. 

Tour Pro's that have added loft their SLDR drivers include; Dustin Johnson, Stuart Cink, Darren Clarke, Carl Pettersson, Johnson Wagner to name a few. Is it time you thought about Lofting Up? 

Find more about how Lofting Up can send your ball further and straighter - Click here

SLDR Technical Specifications and shaft options

The SLDR is available in three lofts – 9.5°, 10.5° and 12°, SLDR is equipped with a Fujikura Speeder 57 graphite shaft and TaylorMade high-traction grip. The Tour Preferred version, SLDR TP, combines the same clubhead with the Tour-caliber Fujikura Speeder Tour Spec 6.3 graphite shaft. A variety of custom shafts are also available.

TaylorMade SLDR RRP -  £349

Find more about how Lofting Up can send your ball further and straighter - Click here or follow TaylorMade on Twitter or like them on Facebook. 

Sponsored post for TaylorMade adidas Golf