Video: Nike New RZN 'Play in the Now'

Nike Golf have released a 60-second ad showcasing Nike’s new line of RZN golf balls featuring its proprietary Speedlock Core technology.

The spot is the second in Nike’s new “Play in the Now” campaign, a series of TV spots that takes a humorous but pointed jab at golfers who are afraid to try new technology and, as such, reject advancements in innovation.

The newest ad, which will air in the UK on March 30, showcases a crew of comical characters who pledge their allegiance to an array of antiquated golf ball models like featheries, gutties, wound and solid rubber cores, and express their concerns that Nike’s new RZN core will “ruin the game.”

With a clear inference that Nike Golf’s innovations represent today’s leading edge of golf equipment, “Play in the Now” takes a snapshot journey through the different eras of golf technology. It makes a stark distinction between the change-fearing golfers of yesteryear and what it takes to move the sport forward.

Watch the 60 second video now:

https://www.youtube.com/watch?v=amOH2B9FkzQ

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