Sundog Eyewear Launches Cutting-Edge Lenses

By: Golf Shake | Fri 14 Mar 2014

sundog eyewear

Sundog Eyewear, the innovative high-tech sunglasses manufacturer, has expanded its range of golf-specific Mela-Lens glasses to more than 20 models to offer improved vision and reduced eye fatigue for performance-seeking golfers.

The Mela-Lens technology incorporates synthesized melanin to filter out 98% of ‘Blue’ light, which creates veiled glare in the eye, as well as fatigue. The lens also provides golfers with complete protection from Ultraviolet A, B, and C light to help avoid long-term damage to their eyes.

Sundog – who is celebrating its 30-year anniversary – is currently the brand of choice for several high-profile Tour stars, who wear Mela-Lens glasses to help improve performance. The Tour line-up includes Paula Creamer, who has her own Sundog collection headlined by the FREESTYLE and BRAVO models.

“This breakthrough technology relieves the eyes of fatigue and can even improve alertness and energy levels on the course,” said Brand Manager for Europe Matthew Hazelden. “Through filtrating the ‘Blue’ light rather than completely blocking it out, the Mela-Lens technology maintains a colour balance to provide natural protection for the eyes and surrounding skin area.

“The Mela-Lens has been designed with golfers in mind – it minimises colour distortion and sharpens the definition of details, so players will be able to see more clearly what’s in front of them,” he added.

One of the standout Mela-Lens models in the new Sundog range is the LASER, which boasts a stylish and lightweight MaxFlex RILSAN frame with open-bottom lenses for both performance and comfort. The nose bridge on the LASER glasses has Megol pads with co-injected temple tips to prevent slippage and increase comfort. The sporty LASER sunglasses carry a RRP of £69.99 and come with a complimentary pouch.

For further details about Mela-Lens® technology and other Sundog Eyewear glasses, visit www.brandfusionltd.co.uk.