Crown Golf Starts Golf Club TV Rollout

Crown Golf will soon be rolling out giant 55” digital screens across it's network of over 20 golf clubs which will show club announcements, course information, local weather, breaking news, golf tips, and general content from the world of golf, as well as short lifestyle features.

The content, delivered through Golf Club TV, will provide a mix of 3 minute silent videos using captions and sub-titles, a proven formula for similar ‘out of home’ digital networks, and ensures that GCTV screens will not interrupt the ambient atmosphere at the golf club.

The high-definition, commercial-grade 2m-tall displays are stand-alone, upright units which will be placed in high traffic areas. The first five Crown Golf clubs – Merrist Wood, Hampton Court Palace and Pine Ridge in Surrey, Blue Mountain in Berkshire and Cams Hall Estate in Hampshire – will receive their Golf Club TV units later this month.

Golf Club TV is the brainchild of Julian Clogg, Managing Director at Surrey-based firm Leisure Media & Communications. He has over 20 years’ experience in developing outdoor and digital TV screen media networks in the UK.

“Golf Club TV is a culmination of experience gained across numerous different projects in this space, coupled with a love for the game and a willingness to help golf clubs take advantage of the modern technology available to them” he said.

“The public response at the London Golf Show was overwhelming, reinforcing our belief that golfers will thoroughly welcome these screens at their local club. Our first 30 golf club installations will be in place by the end of January 2014, and our long-term plan is to help all clubs in the UK & Ireland to improve their customer communications.”

Historically, golf clubs post notices on corridor walls to promote events and give out customer information. “The new Golf Club TV screens can be used as high-impact electronic club noticeboards, and will revolutionise even simple things like monthly medal results” said Julian Clogg. “They have the immediacy of the club’s social media output, but the visual impact will be much greater.

“For example, if a PGA pro has a lesson cancellation, these days he or she will usually Tweet it to their Followers from their mobile. Now they will also be able to post a note on the club’s Golf Club TV screen that a slot has become free, that day – and the message will be seen by golfers at the club, making it much more likely to result in a sale.”

As a service to golf clubs, Golf Club TV will broadcast golf content by Wi-Fi including real-time local weather, breaking news, financial information, golf tips, course conditions, club event information, club pro shop offers, staff or member news, birthday and anniversary messages, rules advice, Tour golf clips and interviews, prize competitions, charity announcements and other general club notices.