Mizuno Opens New Golf Club Research & Performance Centre

Mizuno is renowned for its cutting-edge innovations and that reputation will only be enhanced after the opening of The Foundry, its next-generation research and performance centre designed to revolutionise golf club fitting and performance through the latest technology.

Located at the heart of Mizuno’s innovation ecosystem, The Foundry will serve as a world-class facility for fitting, testing, and building custom golf clubs that meet the needs of every player, from beginners to Tour professionals. 

The Foundry is equipped with the latest technologies and tools, providing an unparalleled level of personalisation for golfers. One of its standout features is the comprehensive, Tour-level fitting for an entire set, offering players an in-depth analysis and ensuring each club is precisely matched to the golfer’s swing. 

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In addition to the comprehensive fitting services, SAM PuttLab and PuttView technology provide golfers with the ability to undergo putter fittings with high precision. SAM PuttLab's fitting process uses high-precision technology to analyse various aspects of a golfer's putting stroke, including face angle, path, tempo, and impact position, providing valuable insights to help fit the right putter and customise the setup for maximum performance. PuttView’s real-time visual feedback on putting strokes allows for accurate measurements and improvements, helping golfers dial in their putters for peak performance on the greens. 

The Foundry also houses a Research and Development (R&D) Room - a dedicated space for testing. Within this room is a robot capable of testing a variety of sports equipment, including golf clubs, baseball/softball bats, and even pickleball paddles. This high-tech robot enables Mizuno to simulate real-world playing conditions and rigorously evaluate the performance of its equipment in an effort to continually push the boundaries of sports engineering. 

For golfers seeking the utmost precision and attention to detail, The Foundry features a full-service Build Shop, an exact replica of the prestigious Mizuno Tour Workshop. In this state-of-the-art facility, experienced technicians meticulously assemble and fine-tune custom clubs, ensuring that each golfer’s specifications are met to the highest standards of quality and craftsmanship. 

With the opening of The Foundry, Mizuno is setting a new standard in customer service, custom fitting and equipment innovation. This world-class facility is a game-changer, ensuring every golfer, from amateur to professional, is equipped with the highest level of precision and performance.

For more information about The Foundry and its services, please visit MizunoFoundry.com.