New Flexible Golf Membership Launches in London

An increasing number of golfers are becoming drawn to the concept of flexible memberships, which should make this new points-based pass that has been introduced by the Bridgedown Group, owners of three London golf courses, most intriguing.

The annual membership will grant golfers access to:

• The iconic Seve Ballesteros design, The Shire London;
• The recently opened links-inspired Inspiration Club designed by renowned architects Mackenzie and Ebert; 
• The West London Golf Centre, which is home to one of the most spectacular 9-hole courses you’ll ever play.

The motivation behind this new style of membership is to adapt to the changing habits of golfers since the pandemic. "Golf membership is changing, and so are the needs of golfers, so rather than sit still, we decided to adapt by offering a new flexible membership," explains Tony Menai-Davis. 

"There is a section of the golfing community that doesn’t want to pay large joining fees or heavy subscriptions and be tied down to a traditional membership.  The beauty of our flexible format is that golfers can now choose from three superb golf courses that are different, yet equally exciting.  A flexible membership doesn’t tie them down and won’t make them feel guilty for not getting value out of a normal membership structure."

(The Inspiration Club)

The Bridgedown Collection flexible membership is points-based, with each tee time booking assigned a value according to the day of the week, time of day, and choice of course. Bookings and points allocation are managed via an App designed by PlayMoreGolf, making this membership very simple to use. Golfers can also use their points to book tee times for up to three guests at a time and top up membership points as needed throughout the year.

For more information email [email protected] or to sign up to this membership, please visit https://theshirelondon.com/membership/

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