Callaway Golf NEW X-24 Hot Irons

Callaway Golf today announced the retail launch of the new Callaway® X-24 Hot™ Irons. The longest, most accurate irons in the history of Callaway’s hugely popular X-Series Irons, the new X-24 Hot Irons produce faster ball speeds across the clubface and deliver maximum distance throughout the bag.

Complete with a new stealth PVD (Physical Vapor Deposition) finish that reduces glare, the new X-24 Hot Irons utilise
Callaway’s proprietary VFT Face Technology, 360- degree undercut channel and a precise centre of gravity to create a large and effective hitting area for golfers of all abilities.

The result is maximum distance while maintaining the same accuracy, even on off- centre hits. “The X-24 Hot Irons are the latest evolution of our award-winning X-Series Irons, which have helped make Callaway the No. 1 Irons company in the game for the last 13 consecutive years,” said Dr. Alan Hocknell, Senior Vice President of Research & Development, Callaway Golf. “We recognise there are golfers looking for distance gains throughout their entire bag, and thus employed our core technologies and faster ball speeds into the design of X-24 Hot, creating a longer, more accurate set than any of their predecessors.”

Callaway developed the new X-Hot 24 Irons for golfers who seek to gain distance not just with the longest clubs in their bag, but also when pulling out an iron on a long par-3 or flying the water to reach a par-5 in two. The stealth PVD finish is the result of a cutting-edge process designed to reduce glare and produce a distinctive look that is darker than most irons. X-24 Hot Irons were also made with Callaway’s core technologies including S2H2®, Precision Notch Weighting and Modified Tru-Bore®, all working together to provide total performance for a wide range of golfers.

The X-24 Hot Irons will be available at retail from July 1st 2010 in Scandinavia, and August 1st 2010
throughout the rest of Europe.