Srixon Makes Charitable Donation to Prostate Cancer UK

Srixon Sports Europe has made the welcome announcement that it has raised £42,999 for its charitable partner for this year, Prostate Cancer UK. This donation marks a successful year for the brand, as its 5th generation Z-STAR / Z-STAR XV golf ball continues grow in popularity.

Brand ambassador, Graeme McDowell joined Srixon Europe’s Tour Manager, Iain Steele to pose for the cameras with a cheque showcasing the impressive final donation during a recent European Tour event. The Ryder Cup star and former U.S. Open champion personally played a key part in the multi-platform promotional campaign that spiked media exposure and drove sales.

The ground-breaking partnership saw Srixon donate £1.50 for every dozen Z-STAR and Z-STAR XV golf balls sold at trade to Prostate Cancer UK, helping to raise funds as well as awareness of the life-threatening male-specific disease.

To enhance awareness for the campaign and give its loyal customers more value, Srixon introduced a limited edition 15 ball ‘Z-STAR/ Z-STAR XV Bonus Pack’ which included an additional free sleeve of the new Z-STAR / Z-STAR XV, decorated with the iconic Prostate Cancer UK logo.

Commenting on behalf of Srixon Sports Europe, the company’s UK & Ireland President, Leslie Hepsworth said, “2017 has been a fantastic year for the Srixon brand in the UK market and we are really proud that we have been able to raise such a significant amount of money, that we know will be put to great use in fighting such a devastating disease.”

“The partnership delivered on all levels and provided the perfect complement to the launch of the latest iteration of Srixon’s performance-packed Z-STAR / Z-STAR XV golf ball,” he added.

One man dies every hour from prostate cancer, a stark statistic given that the average length of a round of golf is five hours. The charity’s aim is simple: to stop men dying from prostate cancer. This will be done through shifting the science over the next 10 years to focus on radical improvements in diagnosis, treatment, prevention and support.

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For further information on the Srixon Z-STAR and all of the brand’s products visit www.srixon.co.uk.