Srixon Launches Redesigned AD333 Golf Ball

Srixon has launched a redesigned version of the hugely popular AD333 golf ball, which has been a regular fixture on the UK market for the past 11 years.

Ideal for golfers who demand balanced performance from a more durable, 2-piece offering, the new AD333 is a premium, lower compression golf ball that delivers the perfect combination of performance, exceptional distance, soft feel and greenside control.

Srixon is a tour-proven golf manufacturer with premium golf balls and club offerings popular with golfers around the world. The AD333 golf ball utilises the same premium technologies found in Srixon’s higher performing tour-level balls, but offers them in a 2-piece construction that is more durable and affordable.

The new AD333 features a lower-compression Energetic Gradient GrowthTM Core, a new third generation Spin SkinTM coating, and a new, more efficient 338 Aerodynamic Speed DimpleTM Pattern. These three technologies combine to deliver balanced performance, longer, more accurate driving distance, better iron control, and improved greenside spin.

“The AD333 ?s built-in tour technologies should help golfers see great performance in every aspect of their golf game,” said Michael Ross, Senior Product Manager at Srixon. “This is the golf ball for players who seek maximum playability from a more durable, 2-piece design.”

The key technologies inside the new AD333 include:

•         Lower-Compression Energetic Gradient Growth Core. AD333 ?s core technology uses variable stiffness to deliver better feel and exceptional distance on every shot.

•         Third Generation Spin Skin Coating. This latest iteration of Srixon’s proven ball coating is more elastic with less bonding points so it produces more consistent spin from any lie — especially the rough.

•         Aerodynamic 338 Speed Dimple Pattern. Along with more control in the wind, this dimple pattern reduces drag to maximise distance.

Available in Pure White and Tour Yellow, the new AD333 golf ball officially launches in the UK on 15/09/2017 and has an SRP of £22.00 / €29.00 per dozen.

For further information on the new AD333 and all Srixon golf balls, products and accessories, as used by the game's best players, visit www.srixon.co.uk.