Golf ball compression and cold weather testing

You need to skip to 2 mins 40 sec unless you want the intro/set-up but it's quite funny

http://www.golfshake.com/news/view/2137/Golf_Ball_Compression_Cold_Condition_Tests.html

Interesting and entertaining.  I am also told that the cold air holds the ball up less than it does in warmer weather. Clearly a more involved experiment but it would be interesting to repeat with the same balls in warmer weather. It all helps given that as soon as the ball hits the ground at the moment it tends to plug!