Points Based Golf Membership Continues to See Growth

By: Golfshake Editor | Fri 19 Jan 2024

Golfers are increasingly searching for alternatives to the traditional club membership model, with the QHotels Group's Fairway Membership being among the most prominent, and it has continued to grow alongside the patterns outlined by the latest Sporting Insights Report for Q3 2023.

Key findings from the report indicate:

A 5% increase in golf rounds played nationally compared to Q3 2022, with an average of 3,900 rounds played per course.
Notable regional differences: Scotland saw a remarkable 13% increase, and the South experienced a 9% rise, while the North witnessed a 5% decrease.
Month-wise, Scotland and the South demonstrated consistent increases throughout the quarter. July and August saw decreases in the North, while the Midlands remained stable.

The Fairway Membership's point-based system, allowing access to seven diverse courses, aligns with these trends, catering to golfers' desire for variety and flexibility. Added benefits like discounts and PGA professional lessons enhance the appeal, resonating with the contemporary golfer's lifestyle.

The membership also includes added perks like discounts on food, drinks, hotel stays, and golf shop purchases, and even extends to lessons with PGA professionals.

Points Based Golf Membership

Member Benefits

10% off food and drink
Early renewal reward, earn up to 15 additional points by topping up your Fairway membership before your renewal date
10% off golf shop discount *excluding hardware
20% best available rates across 21 of our hotels
10% off lessons with a qualified PGA golf professional
Use Fairway points on hire items such as a golf buggy, pull or electric trolley as well as driving range tokens
Use Fairway points to book a Sunday night stay with breakfast at any of our hotels

Keith Pickard, Golf, Health Club & Spa Director for The QHotels Collection, said:

"The Fairway Membership is an innovative offering that is more than just a golfing benefit; it represents a significant competitive advantage in the leisure industry.

"Our unique points system not only invites members to enjoy diverse golfing experiences across our courses, but also seamlessly integrates with other amenities.

"This holistic approach creates multiple touchpoints for customer engagement, fostering loyalty and enhancing the overall experience. The flexibility and variety we offer through the Fairway Membership are critical in distinguishing us in a competitive market.

"It also reflects our commitment to understanding and catering to the evolving needs and preferences of today's golfers, ensuring that our members always have something new and exciting to look forward to.

"The data from Sporting Insights underscores the growing desire for varied and engaging golf experiences, a demand that our Fairway Membership meets and exceeds, setting us apart in a competitive market.

"Our vision is not just to maintain pace with these trends, but to lead the way, offering our members an unmatched golfing and leisure experience."

Fairway Membership Information

Membership start from £295 and provides up to 50 rounds of golf per year at a chosen home club. Or upgrade to the £375 membership and members can use their points at any of the QHotels golf courses.