Golfshake Survey Reveals Dedication of Golfers to Game Improvement

In the latest instalment of our analysis from the 2018 Golfshake survey, canvassing the views of an almost 50/50 split between club members and non-club golfers, to learn more about their habits and approach when it comes to tuition and game improvement.

With the increase in technology and increase in awareness of available technology for custom fitting it is pleasing to see the number of golfers having been custom fit on the rise and most notably more golfers indicated they would consider custom fitting for their next set of clubs. Affiliation to a golf club and access to PGA Professionals continues to be a factor in driving this with more club golfers having been custom fit or indicating interest in future fittings.

When it comes to game improvement, the data for 2018 is similar to previous years with around 77% of golfers having had past coaching and 74% of golfers interested in being coached to become better players. Once again this data highlights that club golfers and younger golfers are more likely to seek out coaching to aid their game.

Additionally, a comparison to the data from 2016 highlights that golfers are now more likely to have sought out tuition content online - such as the Golfshake Tuition Section - to help improve their game, rising from 64% to 73% of the golfers we surveyed, but involvement with a PGA Professional is still the number one source for improvement. That said, non-club golfers under 50 are more likely to have used online tuition content compared to visiting a pro - and we'll release more information around the use of technology in a forthcoming feature.

And finally, we've all heard the age old adage 'drive for show, putt for dough', but when it comes to the areas that most golfers would like to improve, 'Driver off the tee' still comes out a clear number one. Below highlights the findings from our 2018 survey in relation to 'Which areas of your game would you like to improve'.

Golfshake Data Insights

20 Reasons to Join a Golf Club?

Why Don't Golfers Join Golf Clubs?