Titleist has unveiled its AVX and Tour Soft AIM 360 golf balls, which feature a new 360-degree marking designed to improve precision and accuracy in alignment. These are the first models introduced by Titleist to feature a full 360-degree marking.

Whether you’re a regular club golfer or non-club or society golfer, we want to hear from you! Take our new survey to share your golfing habits - from when and where you play to spending, travel, and what golf means to you. 

Engineered to deliver a state-of-the-art mobile facility that provide top players with everything they could possibly need, Mizuno has revealed its new DP World Tour Truck, which has been completely reimagined to meet the evolving needs of today’s game - providing more space, more functionality, and a more immersive brand experience. 

Designed by the late, great Seve Ballesteros, The Shire London is celebrating its 18th year by launching a new Combo tee layout that will make this distinctive and challenging course even more dynamic and inclusive for all golfers.

How far should average golfers hit their driver? Distance isn't everything in golf, but who wouldn't want to have the ability to hit the ball that little bit further? There has been significant research undertaken on this topic and you might be surprised by the findings that have been uncovered.

The traditional concept of a great golf course focused heavily on the physical elements: the design of the course, the quality of the greens, and the aesthetic appeal. While these remain important, the modern golfer’s priorities extend beyond the game itself. Phil Grice of Custodian Golf explains what makes a great golf course in 2025.

Scotland's Robert MacIntyre returns to the Canadian Open at TPC Toronto at Osprey Valley with a spring in his step and will surely draw on some incredibly positive memories.

Guido Migliozzi returns to The International to defend his KLM Open title this week, 12 months on from his thrilling playoff victory over Joe Dean and Marcus Kinhult.

Europe hasn't won the Ryder Cup on American soil since the Miracle at Medinah in 2012, but could this be the year that changes? Golfshake's Derek Clements has been looking at the current form of both potential teams and he believes that the away side has the edge.

The PGA Tour has announced changes to simplify the Tour Championship, which Golfshake's Derek Clements has welcomed after years of being frustrated by the previous format, but he still doesn't think the new version is quite right.

Rory McIlroy, Shane Lowry and Collin Morikawa all have something in common this year. They have all chosen to walk away from golf tournaments without speaking to the media, and Golfshake's Derek Clements explains why that is something they should not be proud of.

Sweden's Maja Stark kept her cool to shoot a final round of 72 to win the US Women's Open by two strokes, thus claiming his first major.

Nicolai von Dellingshausen secured his maiden DP World Tour title after a putting masterclass on Sunday propelled him to a two-stroke victory at the 2025 Austrian Alpine Open presented by SalzburgerLand.

If you are going to prepare for a major at one of the toughest golf courses in the world then you may as well win a PGA Tour event at what is widely regarded as one of the most brutal layouts on the planet. And that is exactly what Scottie Scheffler has just done, winning The Memorial at Muirfield Village by four shots.

It's been five years since the World Handicap System was introduced and it's here to stay, but are golfers happy about that? We have received a lot of recent feedback on the WHS, which was generally negative in tone with several issues being frequently mentioned, making it clear that many golfers still haven't accepted and fully embraced the World Handicap System.

The historic Oxford Golf Club - the oldest in the county - has announced that it has reached its highest membership figures on record, which is quite an achievement as it enters its 152nd season.

TaylorMade's Spider family has become legendary and its latest addition - the Spider Zero Torque - is going to build on that reputation by providing golfers of all levels with increased stability and consistency on the greens.

It is easy to believe that distance is everything but there have been many shorter hitters who have achieved plenty of success over the years. Here are the golfers who prove you don't have to be a bomber to be a winner on tour.

Every keen golfer wants to improve their game - and few are keener than Golfshake Ambassador Matt Holbrook, who has begun to share his journey through the sport on YouTube, documenting his rounds, his lessons, his practice sessions and approach to playing more and playing better.

There have been lots of top golfers who have achieved success with swings that were all on their own. Here, we look at several who stand out as being unique in their approach to the game.

La Hacienda Links Golf Resort in Cadiz has a growing reputation as one of the premier venues in Spain and that status is only going to be further enhanced after it was confirmed that it will stage the finale of the Santander Golf Tour later this year.

The Arabella Golf Resort Mallorca has received further recognition of its status as a real paradise for golfers after being crowned the 'Golf Resort of the Year 2025' by the International Association of Golf Tour Operators (IAGTO).

You may be aware of Prostate Cancer UK’s The Big Golf Race, in which they are trying to encourage golfers to take part in a golf marathon to raise money for vital research. But how do you prepare for a challenge like this? Golfshake's Derek Clements shares 12 essential tips.

Bryson DeChambeau and Jon Rahm are major contenders, but the likes of Brooks Koepka, Cam Smith and Dustin Johnson have drifted from relevance in the game's biggest events. Golfshake's Derek Clements believes that it's the format and schedule of LIV Golf that has damaged them.

The US Women’s Open returns to Erin Hills, with top contenders like Nelly Korda and Lydia Ko set to compete alongside rising stars Atthaya Thitikul and serial winner Mao Saigo.

Scottie Scheffler returns to Muirfield Village to defend his title at the Memorial Tournament. Check out our full preview featuring key players to follow, tips & picks, and form guide ahead of this week's PGA Tour Signature event.

After a four-year absence, the Austrian Open returns to the DP World Tour schedule this week with a field of 156 teeing it up at Gut Altentann Golf Club in Salzburg.

Ahead of the US PGA Championship, both Rory McIlroy and Scottie Scheffler were flagged for using non-conforming drivers - sparking confusion and questions online. But is this something the everyday golfer needs to care about or just a technical issue limited to the pro game? We break down what it really means and why it might not matter to you.

Kristoffer Reitan produced the round of his life to win the Soudal Open in the most unlikely of circumstances. The Norwegian shot a course record 62 and then had to wait almost three hours to see if anybody could beat his 13 under par total. He then defeated both Ewen Ferguson and Darius van Driel in a playoff.

Ben Griffin did just enough to hold off Matti Schmid by a single stroke on the final day of the Charles Schwab Challenge and clinch a maiden individual PGA Tour title.

Ben Lomond Scottish Gin, the Official Gin of The Open, has unveiled its Open Special Edition 2025 - a bold, nature-infused gin created to celebrate the 153rd Open Championship at Royal Portrush Golf Club.

Helped by driest start to the year in living memory, the British golf season is thriving, with Sporting Insights reporting a 41% rise in rounds played during March compared to 2024 - making it the busiest March since 2012.

More than 14,000 Scottish golfers have entered the first ballot for the chance to play St Andrews’ historic courses at a heavily discounted rate through, a new initiative to widen local access to the Old, Castle, Jubilee, and Eden courses.

Most golfers would be proud to log over 100 rounds in a year - but for 27-year-old Josh Simpson from King’s Lynn, that’s just the beginning. On a mission to break the Guinness World Record for the most golf courses played in a single calendar year.

As the May half-term approaches, families across the country will have the chance to discover one of Britain’s most iconic sports thanks to England Golf’s nationwide ‘Get into Golf’ Week, running from Saturday 24 to Saturday 31 May.

The golf season is truely here and it's time to start planning what courses you are going to play this summer and beyond. We are excited to reveal to you now the 444 courses that have received Highly Recommended status and the 130 venues that can boast a Service Excellence standard that has been determined by reviews submitted into the Golfshake Course Section throughout 2024.

At some point in our golfing lives, most of us will take part in a charity day. They serve two main purposes - raising money for a good cause and, if organised properly, they can be tremendous fun. So how on earth do you go about setting up a charity golf day?
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As dry weather continues throughout much of the UK, this is creating challenges for both golf courses and golfers. Firm, dry fairways and stressed greens are altering how golfers approach each round - from club selection to shot strategy.

The Charles Schwab Challenge returns to Colonial with a strong post-major field. Big names like Jordan Spieth, Rickie Fowler, Tommy Fleetwood, and Will Zalatoris are among those chasing a potentially career-defining win.

Thomas Pieters returns to the Soudal Open aiming to go one better than his 2024 runner-up finish, while Francesco Molinari makes his tournament debut. The duo headline a 156-player field at Rinkven Golf Club in Belgium.

Slow play remains golf’s biggest frustration, but new penalties from the LPGA — and signs of action from the PGA Tour — may signal a turning point in the battle to speed up the game.

Nothing shows the PGA Tour’s growing divide like prize money. Sepp Straka won $3.6M at a Signature event; Ryan Fox earned $720K for a win the same day. Same tour, vastly different rewards.

Scottie Scheffler claimed his third major with an emotional five-shot win at the PGA Championship. Despite a tight battle with Jon Rahm, Scheffler pulled away late as Rahm faltered, securing victory at Quail Hollow and adding to his Masters titles from 2022 and 2024.

While we believe that 2025 looks set to be another healthy year for golf, but there are some areas of concern. When asked if you would be renewing your membership, 89% of golfers told our survey that they would be doing so. On the face of it, that is pretty positive, but it is what these golfers had to say that rang a few alarm bells about the future for golf clubs.

During second-round coverage of the US PGA Championship, Rich Beem described Quail Hollow as one of the most beautiful, perfectly-manicured course on the planet. Not everybody would agree.

Hybrid golf clubs have been around for many decades, but it's only since the early 2000s that they have become more common and a regular addition to most golf bags. If you are searching for a new hybrid this year, Golfshake's Equipment Expert Ryan Rastall has picked out his favourites for 2025.

This time last year, golf courses in the UK were recovering from the deluge of an exceptionally wet winter, but as we enter the height of the new season, the conversation has been transformed dramatically as remarkably dry conditions are creating problems of a different kind.

Last year saw Xander Schauffele finally have his breakthrough moment in the biggest events, but who could be the next golfer to win their first major title? Fin Tait has taken a closer look at some of the most likely candidates.

It's been just a few weeks since Rory McIlroy rocked the golf world with his emphatic victory at the Masters, and now the next major of the season is upon us - the PGA Championship. Returning to Quail Hollow, it has the makings to be a great weekend of golf. Fin Tait has picked out some of the top storylines for this year's PGA Championship.

It's always an exciting day when Odyssey putters are released and that's what we have for you in the form of the new line of Ai-ONE Square 2 Square models.

It was the MT irons that put MacGregor on the map in the world of golf back in the 1960s, and the new MT-86 Pro and MT-86 OS irons respect and honour the aesthetics and clean lines of the originals, but packing a host of modern technological enhancements that takes their performance to new levels for a wider range of golfers.

For years, many golfers had been critical about how regularly their clubs communicate with them, but our recent survey has found that venues are now doing a far better job at keeping in touch with their members, as Golfshake's Derek Clements explains.

No one who witnessed Rory McIlroy winning the Masters in 2025 shall forget the emotional scenes when the Northern Irishman ended his major drought and finally slipped inside the Green Jacket. The question now turns to who could next join the immortals and complete the career Grand Slam?

It goes without saying that all eyes will be on Rory McIlroy as he arrives at one of his favourite golf courses and attempts to win the PGA Championship for a third time. The tournament is being staged at Quail Hollow on a course where the Masters champion has won four times.

This year's PGA Championship has the potential to be a classic with the likes of Rory McIlroy, Scottie Scheffler and Bryson DeChambeau all coming to Quail Hollow in winning form. But who should you be backing to lift the Wanamaker Trophy? Golfshake's Derek Clements has shared his ten picks to win.

Most of the attention will be on the biggest names at this year's PGA Championship - and rightly so - but that doesn't mean that someone from the pack couldn't surprise them all and snatch the Wanamaker Trophy. Golfshake's Derek Clements has picked out some outsiders that he's keeping an eye on this week.

If you were to ask Rory McIlroy to play any venue where he would fancy his chances of adding to his major tally then you can be sure that Quail Hollow would figure pretty near the top of that list.

The PGA Championship is a major that has produced both its fair share of unlikely winners and some highly improbable finishes. Here, we pick out six of the best.

It was meant to be the latest instalment of the Scottie Scheffler Show at last year's PGA Championship. Instead, we witnessed a thrilling shootout between Xander Schauffele and Bryson Dechambeau.

The top levels of professional offer riches and glory to those who are successful, but it can be a difficult road for others. Golfshake's Derek Clements looks at why some tour golfers ultimately decide to walk away from the game.

Winning the Truist Championship, Austria's Sepp Straka achieved a new milestone in his career by clinching a Signature Event on the PGA Tour. But what golf clubs does the European Ryder Cup star play with? We take a closer look to see what's in his golf bag!

Ryan Fox is a New Zealand professional golfer who has now won on both the DP World Tour and PGA Tour, with his most recent success coming in the Oneflight Myrtle Beach Classic, where he dramatically defeated Harry Higgs and Mackenzie Hughes in a playoff.

Young French golfer Martin Couvra is one of the rising talents in the European game and recently secured his maiden victory on the DP World Tour at the Turkish Airlines Open. Affiliated with TaylorMade, the 22-year-old uses some of the most popular golf clubs in the game, but what exactly is in his bag?

Our first survey article highlighted the positive outlook for golf in 2025. But with membership fees continuing to rise, what’s driving the increases—and do golfers still feel they’re getting fair value in return?

Today's professional golfers are often accused of behaving like robots. Many of them show little or no emotion on the course. They fail to interact with the galleries and spend most of their time looking like they would rather be anywhere other than on a golf course. Thankfully, the game has also seen some characters.

Prince's in Kent famously staged The Open in 1932, won by the legendary Gene Sarazen, and it will step back into the spotlight in 2030 when it hosts the 53rd Walker Cup between Great Britain and Ireland and the United States of America.

The picturesque and welcoming Bentham Golf Course in North Yorkshire has reported an impressive increase in membership numbers, with a rise of 12.7% from last year.

These days, all of the manufacturers produce irons that are tailored to a variety of golfers, creating game improvement clubs for higher handicappers and those who require forgiveness, but the brands also engineer models that have the better players in mind. Here are the standout irons for low handicappers that are available to buy in 2025.

The INFINITUM Resort in Catalonia has revealed more about its ongoing renovations to its acclaimed Hills course, which are set to take this fabulous layout to the next level.

Sun Mountain consistently offers expert craftsmanship and attention to detail in its products, and its new premium design infinity vinyl Matchplay collection of golf bags are no exception.